Logo Design Tips

Three Steps to Designing Brands (logos):

Shapes:

The brain sees and remembers shapes first. Distinctive shapes imprint faster and better into the memory. Be different and unique nut stay simple in your shapes as well.

Colors:

Colors play a large part in corporate identity. They can trigger emotions and evoke an immediate brand association. Colors must be chosen carefully to express individuality and not be mixed up with already well known signatures.

Content:

Content in logos is the third step in creating a design. The brain takes longer to read and comprehend text. While the language is vital to a design, it must not over power the first to steps to the design, otherwise there is a strong chance consumers will pass you by for a design that is easier to interpret.

What Makes a Good Logo?

Brands and Brand Identity (slogan or tagline):

Brand:

The promise, the big idea. It is the expectations and reputation in consumer’s minds about the product or service bring offered in the logo. It is intangible, and more powerful than any design that can be created.

When you think of something like the M&M’s brand, what is your immediate response? How about Johnson & Johnson? Personal experience has a very strong hand in what consumers gravitate towards. People fall in love with brands; they become loyal to buying that brand and believe in that brands superiority.

The brand is what pushes and sells a company and its products, being a vital key in sales and marketing. It brings everything together, unifying all advertising.

Good brands build companies; they are strong and stand tall in the crowd of brands that we see as consumers every day.

Brand Identity:

The visual, the verbal. It is the support of the brand, it communicates the brand as well as emphasizes the brand. It is the shortest way to communicate the idea of the brand. The identity must be: memorable, different, meaningful, authentic, sustainable, flexible, and have value. If crafted well, the identity can become as well known and as powerful as the brand itself.

Here are a few examples: Just Do It, I’m Lovin’ It, and Melts in Your Mouth and Not in Your Hands.

Also, the font and typography of the identity are important, as they also help to make the design stand out among its competitors. Sometimes, a well designed identity is so powerful, a person will be able to identity the product from seeing only the first letter of the design.

Below is a link to an image with a simple breakdown of the steps and ideas mentioned above.